Privacy Policy

LJM Digital Pty Ltd T/As Above & Beyond Digital

ABN: 77 655 456 779

Website Address: https://aboveandbeyond.digital

1. Introduction

LJM Digital Pty Ltd T/As Above & Beyond Digital (ABN: 77 655 456 779) (“we”, “our”, “us”) is committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, disclose, and manage your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

2. What is Personal Information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. It includes information such as your name, contact details, and any other information that can be used to identify you. Business information, such as a company’s revenue or ad spend, is not personal information unless it can be used to reasonably identify an individual.

3. Collection and Holding of Personal Information

We collect personal information that is reasonably necessary for our business functions and activities as a digital marketing and advertising agency. We collect this information through various methods, including:

Directly from you when you fill out a contact form, sign up for a newsletter, or interact with our lead generation forms on our website or third-party platforms like Facebook.
Through third-party platforms and services with your consent.
Automatically from your use of our website via cookies and analytics tools.

The types of information we may collect include:

Contact Information: Name, email address, phone number, and company name.
Business and Analytical Data: While this is not personal information, we may collect and have access to business-related data from our clients and potential clients, such as revenue, product costs, ad spend, and performance metrics, to provide our services.
Website Usage Data: Information about your interactions with our website, including your IP address, browser type, pages visited, and other diagnostic data.

Your personal information is held securely in cloud-based products and services provided by third-party companies such as Google, GoHighLevel (GHL), Airtable, and other similar platforms. We enforce password protection and two-factor authentication (2FA) on all platforms to protect your information.

4. Purposes for Which We Use and Disclose Personal Information

We collect, hold, use, and disclose your personal information for the following purposes:

To provide our digital marketing and advertising services to you.
To respond to your inquiries and provide you with information about our services.
To send you marketing and promotional communications, if you have consented to receive them.
To create and manage customer profiles and lists in our CRM.
For internal business purposes such as administration, billing, and record-keeping.
To improve our website, services, and user experience.

We do not sell or rent your personal information to third parties.

5. Disclosure of Personal Information to Third Parties

We may disclose your personal information to third-party service providers and platforms who assist us in our business operations. This includes, but is not limited to, the following types of recipients:

Cloud-based platforms and Customer Relationship Management (CRM) software (e.g., GoHighLevel, Airtable).
Analytics and marketing platforms (e.g., Google Analytics, Meta Ads Manager).
IT and administrative service providers.

We take reasonable steps to ensure that these third parties are also committed to protecting your privacy.

6. Cross-Border Disclosure of Personal Information

To effectively provide our services and manage client projects, we may transfer or disclose personal information to overseas recipients. This is primarily due to our team members and contractors who are located in the following countries:

The Philippines
Ukraine
Europe (various countries)

In the future, we may also work with team members in the USA, India, and Pakistan.

By providing your personal information to us, you consent to this cross-border disclosure. We take reasonable steps to ensure that the overseas recipient handles your personal information in a manner consistent with the Australian Privacy Principles.

7. Cookies and Automated Decision-Making

Our website uses cookies to enhance your experience. A cookie is a small file placed on your device. We use them for functions such as:

Allowing you to save your contact details for future form submissions.
Analyzing website traffic and improving our services.

We may also use information from our client lists to create “lookalike audiences” on advertising platforms like Meta and Google. This process does not use your individual personal information for automated decision-making but rather uses aggregated, de-identified data to find new potential clients who have similar characteristics to our existing client base. This is a common practice in digital marketing and does not involve individual profiling.

8. Data Security

We are committed to protecting the personal information we hold from misuse, loss, unauthorised access, modification, or disclosure. We use a variety of physical and electronic security measures, including:

Utilising reputable, cloud-based providers who have their own robust security measures in place.
Enforcing strong, unique passwords and multi-factor authentication (2FA) for all team members.
Restricting access to your personal information to only those who need it to perform their job functions.

9. Data Retention

We retain personal information for as long as necessary to provide our services and for our legitimate business purposes.

Contact and CRM Data: We retain contact information and notes within our CRM for both clients and non-clients for an indefinite period to facilitate ongoing communication, marketing, and relationship management.
Confidential Business Data: Confidential business information, such as revenue and ad spend data, is retained for the duration of a client relationship and for up to two years after, in case the client needs to retrieve information. Confidential business information from non-clients is not retained beyond the initial interaction.

10. Your Rights and Access to Your Information

You have the right to access the personal information we hold about you and to request that we correct any inaccurate, incomplete, or outdated information.

You can also request that we erase any personal data we hold about you. However, this does not apply to any data we are legally or administratively required to keep.

To make an access or correction request, please contact us using the details below.

11. Data Breach Procedures

In the event of a data breach, we will act quickly to contain the breach and assess the risk to affected individuals. If we determine that the breach is likely to result in serious harm, we will notify the Office of the Australian Information Commissioner (OAIC) and the affected individuals as soon as practicable, as required by the Notifiable Data Breaches (NDB) scheme.

Our internal plan involves:

Investigating the breach to determine its cause and scope.
Working with our third-party providers to secure the data.
Notifying affected individuals with clear and timely information about the breach, the steps we are taking, and what they can do to mitigate any potential harm.

12. Contact Information

If you have any questions or complaints about this Privacy Policy or our handling of your personal information, please contact our Privacy Officer at:

Email: grow@aboveandbeyond.digital

Website: https://aboveandbeyond.digital

We take all privacy complaints seriously and will respond to your complaint as soon as reasonably possible.

Last Updated: 03.08.2025